More B2B companies are conducting surveys and original research to enhance their authority and garner industry attention. However, conducting research, analyzing the data, and turning it into a well-polished report is typically a complex, costly, and time-consuming endeavor.
A skilled writer with extensive FinTech, supply chain, and retail technology expertise can help tell the story, reduce risk, and bridge the gap between raw data and a polished research report.
The Challenges: Cost, Time, and Commitment
In the realm of original research, companies are often stuck between the costly endeavor of outsourcing everything or trying to do it all internally with a limited team.
Conducting research and writing in-house drains precious hours from executives and staff already consumed with operations. While a full-service research firm can handle the whole project, from research to writing, these companies rarely understand the industry’s nuances and often charge a six-figure fee.
Another option is to hire a research company to conduct surveys or research activities. However, this still leaves the internal team with the time-intensive job of turning the data into a well-written, comprehensive report.
How an Experienced Industry Writer Can Help
As a skilled writer with focused experience, I know how to find the best story in the data. I’ll help you connect the dots for the target audience in a compelling story that makes the most of your research. The end result is a superior research report without the hassle of consuming internal resources.
I have nearly 20 years of long-form content writing experience and have worked on many original research reports in the areas of financial services, supply chain, and retail technology. My industry expertise and writing process enable you to efficiently turn original research into top-tier content while reducing risk and lessening the demand on your limited staff.
6 Secrets to Writing Great Thought Leadership Content
With this option, you provide internal or third-party sourced data, resources, or raw data. I then work with you through a comprehensive process to turn the raw data into a polished report. I can help:
o Brainstorm and ideate to create a compelling narrative.
o Develop a comprehensive outline for review by stakeholders.
o Interview appropriate internal and external SMEs.
o Source additional outside materials and references.
o Write a complete first draft for feedback from stakeholders.
o Write a second draft based on edits/comments/feedback.
o Finalize all report copy and content.
o Collaborate with the designer to recommend pull quotes and art.
Make the most of your research report by developing a six-to-twelve-month content plan with thought leadership articles/blog posts, infographics, and LinkedIn posts—all based on the findings and analysis from your original report. I can help:
o Identify relevant thought leadership and article ideas.
o Turn ideas into powerful outlines.
o Identify market opportunities for these ideas.
o Write a detailed content campaign and calendar with ideas.
o Write the content.
Annual reports can help you extend the life of your original research and maintain momentum in gaining industry traction. However, these reports can also become a multi-month burden for executives and marketing departments. I can help:
o Create a roadmap, plan, and timeline for annual editions.
o Identify repeatable processes to make annual updates more efficient.
o Assess previous reports for strengths and weaknesses.
o Conduct supplemental research, interviews, and write new report content.
My name is Craig Guillot, and I am a high-performing content strategist and ghostwriter specializing in financial services, supply chain, and retail technology.
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