I help executives and marketing directors develop a content strategy that identifies the best ideas and pathways to build their brands and raise awareness. I offer content ideation, planning, and road mapping services to create a detailed blueprint for a highly effective content marketing campaign.
With extensive expertise in financial services, supply chain, and retail technology, I bring fresh ideas and solutions to the table, enabling marketing directors to achieve their goals while saving time and reducing risk.
Check out my quarterly conference and content idea calendar. It features a look at top conferences along with some timely topics and focus areas picked from editorial calendars of banking and financial services publications. Use this to help spark some content ideas for the coming months.
I help executives and marketing directors in fintech, retail technology, and supply chain take a deep dive into their thought leadership goals and strategy. We’ll start with a questionnaire followed by a brainstorming and ideation session to get a clear picture of how content can support your goals. I’ll then put together a highly organized, actionable plan, complete with proposed ideas, outlines, and a roadmap to guide your content for the next quarter and beyond.
We’ll engage in a laser-focused brainstorming, ideation, and planning session to take a deep dive into your content goals and strategy for your particular market. You’ll walk away with clarity, direction, and confidence to create more purposeful content that serves your customers and drives action. With little more than an hour of your time, you’ll end up with a highly organized, actionable plan to guide your content marketing efforts for the next quarter and beyond.
White papers, reports, and ebooks are valuable content. However, creating solid ideas and producing such content can be challenging. Marketers who rush into these projects without sufficient planning can encounter delays and disagreements among internal SMEs and end up with subpar content that fails to gain traction and engage readers. Long-form content requires a structure, outline, and plan to turn the idea into polished and targeted content. Through my long-form content planning session, I can help identify the right topic and ensure alignment with industry trends and the company’s value prop while gaining consensus among internal SMEs. I’ll then work through an ideation concept and create a comprehensive outline with a proposed roadmap and workflow to execute upon. Finally, I’ll propose spinoff content ideas to ensure you get the most from your long-form content.
My name is Craig Guillot, and I am a high-performing content strategist and ghostwriter specializing in financial services, supply chain, and retail technology.
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