The Financial Brand is a leading digital publication in the financial services industry. It is the singular resource for C-level executives looking for the latest ideas, insights, and information about how banks grow and build their brands. In addition to the website, the organization puts on webinars and podcasts and hosts the annual Financial Brand Forum, attracting over 3,000 senior-level executives from the financial services industry.
Craig Guillot has worked with The Financial Brand since 2018, where he writes about digital banking, customer experience, analytics, and financial services technology. “He’s a talented, reliable, and professional writer who consistently turns sophisticated B2B concepts, industry trends, and technical topics into engaging and informative content that resonates with our audience,” says Jeffry Pilcher, President and CEO of The Financial Brand.
Bill Streeter, retired Editor in Chief at The Financial Brand, noted him as one of his “go-to writers” and a “good interviewer” who is adept at digesting reports and online content.
In addition to The Financial Brand’s digital publication, Craig writes banking reports, ebooks, and white papers for the company’s custom publishing division. These 5,000-word sponsored reports are produced in collaboration with fintech partners and often take up to three months to develop. Craig works with the clients on ideation and outline development. He also collaborates with appropriate subject matter experts, conducts interviews, and works through drafts with clients to produce some of the best long-form content in the fintech industry. Nymbus, a digital banking platform provider, is one of nearly a dozen clients for which Craig has written a Financial Brand sponsor report.
“My organization has collaborated with Craig several times on various projects, and each time, we have been impressed by his level of commitment to excellence and his ability to ideas on a simple premise,” says Cassie LeBlanc, Vice President of Marketing at Nymbus. “We have only been met with enthusiasm when we are looking to create unique and sometimes complicated content. “