I partner with executives, marketing directors, and thought leaders to share ideas, build their brands, and elevate their voice in the industry.
I can help your team write top-tier thought leadership, white papers, and ebooks through a collaborative approach that delivers value, reduces risk, and saves time.
More B2B executives are looking to thought leadership content to build credibility, demonstrate expertise, and provide value to their industry. Thought leaders can make the most of their work by being clear and direct, finding the right story, and backing up their ideas with reliable sources. Read more in my 6 secrets for writing great thought leadership content.
I believe that all thought leadership starts with a solid discovery session and a proven process. Before I even begin the writing process, I take time to learn about my clients’ products, services, and goals. After a discovery session and consultation on the initial idea, I create a comprehensive, detailed outline for client review before writing a draft. This collaborative approach enables me to clearly understand my clients’ intent and tell the best possible story.
I have 15+ years of experience writing about the financial services, supply chain, and retail tech industries. In the process of working with hundreds of sources from dozens of companies, I have acquired a strong knowledge base in the industries I serve. This helps me to better understand my clients’ ideas and to write to their market with confidence and authority.
As my work can impact their reputation, I serve clients with the utmost professionalism and attention to detail. I welcome NDAs for ideas and proprietary information and keep relationships confidential when requested.
My name is Craig Guillot, and I am a high-performing content strategist and ghostwriter specializing in financial services, supply chain, and retail technology.
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